Trainings & Events

Get Branding: A practical approach to understand, hone and communicate your organization’s brand

  • Thu, March 28, 2019
  • 1:00 PM - 2:00 PM (EDT)
  • At your desk!

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What do you think when you hear the term “brand” or “branding”? A corporate logo, an advertising campaign or an elevator speech may come to mind. While all of these touchpoints are a part of an organization’s brand or identity, the concept of branding goes much deeper. But we’re NOT going to focus on that.

In this webinar, we’re going to take a practical approach to branding your organization. Afterward, you will take away ideas and practices that you can put into action immediately, without a board vote or hiring a consultant. In this webinar you will:

  • Understand your brand
  • What is a brand and what isn’t a brand.
  • What is your brand - the 3 levels.
  • Who decides what your brand is.
  • What does your brand say about you?
  • Hone your brand
    • Who’s your audience?
    • Get some brand standards
    • KISS
  • Communicate your brand
    • 50+ touchpoints you can use now
    • 7 elements of storytelling
    • Examples of great nonprofit branding

 About your presenter:

Courtney Dunevant is a communications and branding specialist with nearly 20 years in the field. On her own, she likes to dive deep in the whys and the hows of organizational communication, but is mostly seen at the surface as a hands-on, soup-to-nuts practitioner. No stranger to DSAIA, many know Courtney as the former jack-of-all-trades #2 at the national Down syndrome trade association. Courtney’s enduring passion for Down syndrome prospers today as the parent of Elaina (9) who has Down syndrome, and as past president of the Chesapeake Down Syndrome Parent Group. She also stumps for CDSPG’s fundraising and nominating committees and chairs the organization’s newly formed branding committee. Professionally, she is known for her PR outcomes, pitching stories and delivering sources for the American Gaming Association, Bon Secours Healthcare System, Concorso D’Italia, The Children’s Guild, and United Cerebral Palsy. Courtney lives with her family in the Baltimore/Washington metro area, where she has lived nearly all her life.

Want to view the webinar but can't make it during the live presentation? Be sure and register to receive a link to view the recording for up to 14 days. (Most webinars are placed in STACKS - the DSAIA Member Resource Library - within 6 months.)


I continue to be impressed with the depth of the board/professional workshops offered.

About DSAIA

Down Syndrome Affiliates in Action started as a conference bringing together outstanding leadership from Down syndrome organizations around the country. Learn More

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