Trainings & Events

Donor Communications Masterclass

  • Tue, March 12, 2019
  • (EDT)
  • Tue, March 19, 2019
  • (EDT)
  • 3 sessions
  • Tue, March 12, 2019, 1:00 PM 2:00 PM (EDT)
  • Thu, March 14, 2019, 1:00 PM 2:00 PM (EDT)
  • Tue, March 19, 2019, 2:00 PM 3:00 PM (EDT)
  • At your desk or on your device!

Registration


Register

Special MasterClass Offer!

Get ready to plan your way to excellent donor communications and a bigger better walk in 2019!

This is a 3-part LIVE course and will NOT be placed in STACKS (DSAIA Resource Library) so don't miss it! This course is valued at $800...but DSAIA is making this incredible course available for a limited time for only $199! Register before Feb 19th for this incredible value because after that, it rises to $299! 

DSAIA MEMBER RATE:  Register before February 19th for an incredible $49!  Then it rises to $99.

Not a member of DSAIA? Contact info@dsaia.org for details on how to join!

Class 1: How to make a seriously fun communications plan

How do you keep your donors? You need a communications and stewardship plan for the year. 
You need systems to focus on your donors. You need a way to track how people interact with your organization, how to move a newcomer into an event attendee, into a volunteer, into a donor, and into monthly gifts and major gifts.
You need time to make donors feel special, to surprise and delight your donors.
You need the time and resources to make your donor stewardship a success! This first masterclass will help you get there.

Webinar Outline:

In this presentation, in an easy-to-follow process, we’ll go into the elements of a comprehensive communications stewardship plan. We’ll talk about campaigns, thank you letters, enewsletters, e-appeals, good databases, and so much more!

Specifically, we’ll delve into these issues:
    --The key elements of a communications plan
    --How to analyze if your communications are currently working for your donors-or if you could do better
    --What is stewardship and why should you care?
    --Elements of a good stewardship plan
    --How can you build stewardship into every aspect of your fundraising?
    --Starting with current donors: Who are your most loyal?
    --Making Better Donor Relationships through communications
    --E-newsletters that help you keep your donors
    --Annual reports that help you keep your donors
    --Thanking Donors: A Quick System that Works
    --Creating a Campaign to Get Old Donors Engaged
    --How to Give Offline Experiences for your donors
    --Evaluating Your Stewardship Over Time

NEW! Your Bonus materials will include:
    Offline Experience Ideas for Keeping Your Donors
    A Sample stewardship plan
    A Sample communications plan to keep your donors
    Presentation Slides
    Webinar Recording
    A sample series of email communications to engage your current donors

Class 2: How to write a better e-newsletter that gets you donations

Have you ever been frustrated by your nonprofit’s e-newsletter?
Is it that you’re not allowed to write it without a committee?
Is it that no one opens it?
Or you don’t know if anyone does?
Are you frustrated that few people give through your e-newsletter?
Do you want to solve your problems and help your e-newsletter make money for your nonprofit?
Naturally, you want the best for your cause, and you want to figure out how to get more people to give
 
In this 60 minute webinar you will learn:
   --How to analyze what is working and not working about your current emails
    --Get class feedback on the best email subject lines or emails they have sent so far in the last year
    -- How to get MORE people to sign up for your emails
    --Potent Calls to Action for your E-newsletter
    --16 kinds of headlines to help your donors give
    --Joking around: How to avoid getting too serious about your cause
    --The 5 reasons people share your e-newsletter
    --Even More Subject Lines to get people to Open
    --Getting Donors to Click Donate or Buy
    --Sample Surveys to help you segment your subscribers
    --Example welcome emails to keep your subscribers happy
    --4 Simple emails that lead people to take action

New! Bonus Materials:
    Headline checklist of some potent openers to get donors to open your nonprofit e-newsletters
    Photo checklist to help you convince more donors to give with better photographs of your cause.
    Webinar Slides

Class 3: Communicating around your Down Syndrome walk event- Get a jump on it NOW! 

Your walk can be your biggest fundraising event of the year. Each year, this is our chance to make sure we are engaging all of our supporters, and getting new ones. It can be the biggest day to identify, cultivate, and ask new donors. You don't want to waste this important opportunity. SO, how do you communicate early enough and clearly enough to ensure your walk's success? THAT'S what we're going to work on in this masterclass.

Participants will learn: 
--How to analyze what you did last year, what worked and didn't work
--Get class feedback about their best techniques
--How to grab people’s attention about your walk
--Where to put banners and flyers
--How to get more people involved
--Online fundraising for your walk
--5 ways to get people to share your walk
--How to show people you’re ready to partner with sponsors and have fun together!
--Real life examples of walk communications that WORK


About your presenter:

Mazarine Treyz is one of DSAIA's most popular speakers and we're excited to bring her back again in 2019 for this masterclass! She is the author of The Wild Woman’s Guide to Fundraising, and CEO of Wild Woman Fundraising, a national fundraising training company. Her organization runs two virtual conferences per year, one on nonprofit leadership and one on fundraising careers. In addition, she trains people with webinars, in-person workshops, and 10+ e-courses.

Mazarine Treyz has been featured on national syndicated media, including Fundraising Success Magazine, The Chronicle of Philanthropy, Philanthropy.com’s Fundraising Fundamentals podcast, Fundraising Success Magazine,Tony Martignetti’s Nonprofit Radio show, and the Career Clinic with Maureen Anderson.

I continue to be impressed with the depth of the board/professional workshops offered.

About DSAIA

Down Syndrome Affiliates in Action started as a conference bringing together outstanding leadership from Down syndrome organizations around the country. Learn More

Get in Contact

Down Syndrome Affiliates in Action
1335 34th St NE
Paris, TX 75462

Phone
701-354-7255

E-mail
info@dsaia.org

Monday - Friday
8 am - 5 pm Central

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