By Deanna Tharpe, DSAIA Executive Director
Over the past month, I’ve watched lots of my Facebook friends post daily to “give thanks” for their families, their friends, their health and other (sometimes very creative) things. When you are named in one of the posts, it just makes your day. It makes you feel that you have had an impact on someone’s life. That is how organization leaders should approach thanking our donors and volunteers….by reminding them of the impact of their donation whether it be money or service.
As the DSAIA Education and Training Committee works to complete our “Creative Ways to Say Thanks” webinar scheduled for December 7th, we are constantly reminded that showing your gratitude is more than just saying the words. It is SHOWING your donors, volunteers and board/staff that their contribution was important, that it made a difference. Impact. Everyone wants their time, money or talent to have an impact. So, tell them. Show them. Help them to understand that their donation to your walk helped to purchase a New Parent Packet for a new family. Help them to understand that the hours that they spent serving or cleaning at the annual picnic meant smiles on the faces of the families you serve. Explain that each minute spent in that board meeting equates to quality programs that benefit individuals. Make it personal….make it real.
To take a slide out of our upcoming webinar: “the deepest craving of human nature is the need to be appreciated.” So when you are thanking your donors seven times and trying to do it more creatively and without spending their donation….remember to make it real for them. Show them their impact. And, whatever you do, do NOT forget your volunteers, your board or your staff! We’ve got some great ideas lined up for you in the upcoming webinar. After all, as we near the end-of-year push for last-minute giving, what better time is there to say thanks?
The “Creative Ways to Say Thanks” webinar is scheduled for Wednesday, December 7, 2011 at 1 pm Eastern and is available for DSAIA members only. To register, click here.